Social Media Marketing: Which Platform is Right for your Business

Have you jumped into social media feet first? Is your business now on every social site? Or have you shied away from the rapidly changing social landscape? As a business owner or marketer, you don’t have infinite time and resources to be everything to everyone. You can’t afford to be on every social site, but you can’t afford to ignore them either. It’s more important to choose the sites that work for you, your business goals, and your customer wants – and then to engage on them well....

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Google Analytics

    Google Analytics What does Google Analytics have to do with improving the quality of your blog content? Most people think about this tool as one that can provide analytics data, such as the number of visitors to a website, top sources, top keywords, and the like. But remember, some of this data can be used to help you create higher quality content. An example of this would be to examine the most visited pages of your blog over the past month. You can do this by navigating to Behavior then......

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As social media expert Jeff Bullas says, “Growing your Facebook Likes is social media’s version of building the traditional email subscribers list.” A “Like” on your Facebook Page is not just a vanity metric. It signifies a real person showing interest in your business. That person has opened a 24-hour-a-day, 7-days-a-week communication channel with you. So yes, this is a very powerful thing in online marketing. Facebook allows you to keep your customers warm in a friendly, non-invasive way. There are only so many times a person will shop at your store......

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4 Reasons Why Your Business is Wasting Time On Social Media

I love social media as much as the next marketer. It excels at creating brand awareness, spreading viral content, and creating conversation. But social media marketing isn’t all sunshine and rainbows for some businesses. I’ve seen businesses invest far too much time in social media with far too little reward. There are business owners that invest hours into their social channels, instead of the areas where they excel, and wonder why they’re not seeing a return on their investment....

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